5 Common Blog Writing Mistakes

Catching a person’s attention with the written word is becoming increasingly difficult in a world filled with visual, easy to access content. The competitive world of vlogging has flooded the space where writers once dominated in their preferred format.

But fear not. Craft your articles carefully and audiences will engage. Just be sure to avoid these five pesky mistakes that turn readers off and apply some of these rules.

EASILY CONFUSed WORDS

This is perhaps somewhat obvious to most, and seasoned writers wonder why those who mix the “Its” with the “It’s” continue to write—but you have to start somewhere.

Even for those who have written and published near on a decade or two, the occasional slip up occurs late at night.

The solution? Proofread and edit – after you’ve walked away from the piece. Give yourself a breather, go for lunch, take a nap, or indulge in some exercise before returning to the laptop to look for the obvious ones:

Its is the possessive of “it.”

It’s means it is.

There refers to location.

Their refers to possession.

They’re means they are.

Your is the possessive of “you.”

You’re means you are.

Effect (noun) means the effect experienced by an action.

Affect (verb) means the action that caused the effect experienced.

MISPLACING THE COMMA

To comma or not to comma, that is the question. When do we use it? Do we overuse it? Do we forget to use it? Do we ignore it?

Here are a few basic rules to keep your commas in place:

Rule 1: Use commas before “and”, “but”, “yet”, “so” and “or.”

The interior of a modern car is relatively quiet, but it is not soundproof.
Human existence depends on food and companionship, and these two factors are closely inter-related.

Rule 2: Always use a comma after an introductory phrase.

By 1803, Sydney had a regular produce market.

Rule 3: Use commas to set off phrases without changing the meaning.

Being a fast reader, she completed the test in the allotted time.

Rule 4: Use the comma between 2 or more coordinate adjectives.

The helicopter, with its spotlight, circled above.

Rule 5: Use the Oxford comma before the coordinating conjunction in a series of three or more items where there is a relation between words or groups of words.

Gerry is a handsome, brave, and kind man.

Mixing Tenses

Check the tense used in your work and ensure it’s consistent throughout. Using passive voice contributes to these problems.

Past tense: Lost, stole, threw, worn, won, written.  

Present tense: Losing, stealing, throwing, wear, win, write.

LACK OF ORGANIZATION

Writing is about pinning ideas down in a logical and well-connected format. The audience shouldn’t require a degree to unravel your thoughts, no matter the subject. Make it concise by using these basic rules while keeping word economy in mind:

Have you:

Introduced the topic?

Clarified the paragraph’s intention?

Checked for transitions?

Employed word economy?

Create an Outline: List, question, and map out the chosen topic. Have a firm introduction, body and conclusion.

List each paragraph’s intention: Map out where you want to take the paragraph. Stick to one topic per paragraph and treat it as its own story.

Check for transitions: Does each paragraph flow logically to the next one? Check for topic sentences at the beginning of paragraphs, construct your thesis, and employ an overall ease of transition.

Word economy: Cluttered, lengthy sentences tend to lose the reader and engage in passive voice. Try a minimal approach. Use one word where you’ve used three, and keep it simple. No one likes a showoff.

PASSIVE VOICE

Every writer has an Achilles heel and the passive voice used to be mine.

Active voice: A passing yacht rescued the survivors.

Passive voice: The survivors were rescued by a passing yacht.

Past and present tense plays a huge role in how passive voice plays out, but it can be sneaky too.  Worthy of an entire book, here are a few rules to avoid passive voice.

Eliminate “to be” and avoid lengthy, inflated sentences.

Use active verbs like must deliver verses the passive must be delivered, or he writes versus he had written.

The active voice does something, while the passive voice indicates the subject undergoing an action.

Chances are, if you’ve blundered on these mistakes more than once in an article, a savvy reader will unlikely return.


This article is a free and open source. You have permission to republish (5 Common Blog Writing Mistakes) under a Creative Commons license with attribution to TS Books

Struggling as an Author? Success Depends on Marketing More than Words

Publishing in a world today, where the market is saturated by wannabes and talent, is growing increasingly difficult. Navigating your way around the industry has never been more difficult, contrary to all the self-help blogs out there.

Instead, the contemporary publishing industry is a diverse environment of complex trade sector trends and arising challenges, something that most self-published authors struggle to grasp. Despite this, the author as publisher must consider marketing trends and professional networks if any moderate amount of success is to be achieved. How these networks and practices influence the role of marketing (one of the single most important strategies to guarantee author success), coupled with the author’s role in promoting the book, and how product placement sees the book into the hands of a ‘gatekeepers’ will inevitably determine success.

It’s a long-winded process, with no short cuts available. What was once an industry of traditional printing, publishing, and bookselling, straightforward in its procedures, is now a series of complex relationships interdependent with one another—and difficult to negotiate.

Vying for market and customers in an exceedingly competitive industry equates no longer to the publishing industry being a ‘straight-forward’ author-publisher-distributor relationship. The new trends and challenges are unprecedented, and with price wars between billion-dollar franchises like Amazon, Kmart and Walmart selling books below cost to entice customers through doors, the logistics of publishing an author to success are becoming increasingly challenging.

Once Upon A Time…

The contemporary publishing industry trends traditionally relied on several interwoven industries, but with the event of technology, some of these are changing. Publishing is and has only ever been one part of the complex relationship (though integral) of producing a text, whereas printing, the logistics of marketing, distributing and bookselling—whether digital or in bricks and mortar stores—and the authoring of the book also play crucial roles in the success of publishing.

The publishing world has long engaged with agents, proof-readers, editors, and marketers, as well as sales representatives, illustrators, and publicists, but not until recently has the industry directly engaged with its consumers to survive. A move driven largely by independent publishing.

The importance of the publishing companies’ engagement with the consumer—and this includes the self-published multitasking author who dons the publishing and marketing hats—is vital for success. By treating the publisher as the gatekeepers to young readers, librarian Karys McEwen stresses that marketing is vital for generating genuine interest, and influences the type of book purchased for the high school libraries she works in.

Ventura Press publisher Jane Curry agrees that marketing is the crux of the industry. The publishing business exists purely to make a profit. The bigger you are as a publisher the more likely profits are made.

It is a common theme within the industry no matter who you are. The contemporary publishing industry now pushes the smaller and medium-sized publishers into increasingly niche markets, to compete against global giants like Penguin Random House and Hachette. Only the most switched on independent publishers succeed.

The book selling industry is depressing. It isn’t for the faint-hearted, and sometimes talent simply doesn’t count as much as the marketing.

However, it isn’t all bad news for the author. The development of new media flooding the market has a silver lining, explains editors Anabel Pandiella and Tom Saras. They highlight how professional networks are reliant on collaborations which result from new media, and how streaming platforms and well-placed entertainment magazines enhance this. Reflecting on their collaboration with Who magazine to “host book clubs for Who readers”, Saras saw an increase of author’s sales. Pandiella, who promoted a novel by partnering with an SBS streaming platform, also saw an increase of up to 30 percent in author’s sales. Professional book publishing networks are essential for success.

However, in the current climate of self-publishing—a result of publishing due largely to discontent in earnings and the inability to secure a publishing contract—presents the question of what remains of the role of the author?

Tasked to doing most of the work themselves, the evolution of large-scale self-publishing has changed the face of the author’s role in publishing, even in a traditional setting with a publisher. Editing, marketing, and the author’s ability to maintain their own webpages, and other digital promotion is now commonplace for authors of any fashion. The alternative self-publishing mode has created a publisher’s requirement that an author must have some proof of ‘membership’ within the literary community through these tools and networking, even if it is minimal.

The role of the author in marketing is crucial to the success of sales. The author’s “genuine” involvement with their books when marketing on social media platforms, attributes some publishing success to the author’s display of authenticity for the public to identify with. This becomes more important if what Pandiella suggests is occurring with notable consumer interest dropping away from the Internet and digital marketing.

The saturation of digital marketing creates a difficult online environment for marketers and publicists to negotiate; suggesting the importance of a ‘personable’ author to boost revenues via social capable—an approachable author online and off. The crucial role of publishers—large and independent ones—in promotional capacity is essential.

The author’s role is to maintain the professional networks within the publishing industry and to maintain them in a rapidly evolving publishing environment.

The 4 Pillars of Good Writing

How to “deschool” your writing.

Which hard skill do recent college grads lack the most? In 2016, PayScale.com asked employers this question. The top response was “writing proficiency.”

Wow. Our education system teaches few practical skills, but it does emphasize writing. So what gives? Incompetent teachers? Unteachable students?

Actually, the problem for many college graduates is having absorbed their academic training all too well. The challenge for them is to unlearn the bad writing habits picked up from 16-plus years of school.

Doing so takes the right approach, but it also takes work. An article can’t teach you good writing. At best, it can teach you how to teach yourself to write well. So, I won’t offer much style advice. Instead, I’ll explain the mentalities and practices that are most fundamental for becoming a good writer, and that are also most missing among young writers, as I’ve found as an editor and writing coach.

As a student writer, your job was to perform according to specifications. A successful essay was one that jumped through the right hoops as defined by the assignment requirements and grading rubrics. It also demonstrated that you had done the reading and attended the lectures.

Real-world audiences are looking for a good experience, not a “correct” performance.

But as a real-world writer, you’re now in the experience business. Your job is to show your readers a good time: to intrigue and inspire, to enlighten and engross, to please and provoke. You’re a dealer in fascinating ideas and satisfying arguments, a purveyor of a-ha moments and epiphanies.

Now you’re writing for readers, not graders. Real-world audiences are looking for a good experience, not a “correct” performance.

But to offer a good experience, you must be able to recognize one. Every good chef is to some extent a connoisseur. Similarly, to be a good writer, you need to be a discriminating reader. To produce quality writing, you must be able to appreciate it when you read it and to distinguish it from mediocre or poor writing.

How does one become a connoisseur of food? Through practice: eating a lot of dishes, especially delicious ones. How does one become a connoisseur of words? Again, through practice: reading a lot of books and articles, especially ones you love. To be a good writer, you need to be an avid reader.

I myself only blossomed as a writer after I rediscovered my long-lost love of reading.

College students read a lot. Why doesn’t that make them good writers? The problem here is that it is mostly compulsory. There is no space to seek and discover what kind of reading experiences you love if all your reading time is taken up with stuff you are assigned. You cannot make someone a connoisseur by force-feeding them.

Your reading diet needs to be voluntary if it is going to help you figure out the kind of writing you love. Find a topic you are curious about, look for some well-reviewed titles on Amazon, and dive in.

I myself only blossomed as a writer after I rediscovered my long-lost love of reading. And that only happened after I graduated from college and was no longer tied down to a syllabus.

It was only after being able to recognize excellent history writing that I was able to produce it myself.

My first post-grad reading love affair was with books about history. I became obsessed with learning the story of human civilization, from ancient Mesopotamia to the present. Through pursuing this passion, I developed a discriminating taste for history writing.

Later, I started writing historical vignettes of my own. These were published on a major website and garnered admiring comments from readers. This was my debut as a published writer.

It was only after being able to recognize excellent history writing that I was able to produce it myself.

In your first draft, when you are initially hammering out your sentences, good taste will be of some help. But where it really makes a difference is in self-editing.

Be picky with your own prose. Demand quality. Now that you know what you like, go back and edit your own writing until you enjoy reading it: ideally until you love it.

Take as many editing passes as needed to carve the piece into something you’re proud of.

Rearrange sections to ensure a logical flow. Reword awkward phrases. Add creative flourishes, like a vivid metaphor or a delightful turn of phrase. Make the wording musical to your mind’s ear. Tweak and fine-tune. Take as many editing passes as needed to carve the piece into something you’re proud of.

Above all, prune. If you’ve recently graduated from college, your writing is probably way too wordy. Minimum word counts have trained you to pad your prose.

Here’s a worthwhile exercise: next time you write something, try cutting its word count in half. Comb through every passage and ruthlessly delete anything that doesn’t clearly contribute value to the piece.

Is that paragraph a digression? Remove it. Would your meaning be clear without that adverb? Zap it. All that verbal foliage will only drag the reading experience down. Once you trim it away, your piece will be much more brisk and enjoyable.

The more frequently you write, the faster you’ll improve as a writer.

No amount of tips and tricks will make you a good writer. It is not a matter of adopting the right formula or following an expert’s dos and don’ts. Ultimately, it’s up to you to teach yourself how to write well through experience and self-evaluation. Most best practices can only be learned through actual practice.

And as with any form of training, you have to get your reps in. The more frequently you write, the faster you’ll improve as a writer. Start a blog with Medium.com or WordPress.com. Challenge yourself to write and click publish every day for a month.

Share your posts on social media. Occasionally review your older posts and notice how your writing has evolved. Identify flaws that seem to be persisting or virtues that seem to be missing. Push yourself to improve every week. If you do that for a month, you are certain to be a much better writer than when you began.

Why not start today?

Reprinted from the Praxis blog.

Dan Sanchez
Dan Sanchez

Dan Sanchez is the Director of Content at the Foundation for Economic Education (FEE) and the editor of FEE.org.

This article was originally published on FEE.org. Read the original article.

40 Ways to Exploit Facial Expressions in Your Writing

writing facial expressions

You’ve finally finished your first draft of the next magnificent, ground breaking novel. Give yourself some credit and congratulate yourself. Authoring a book isn’t for the faint-hearted, and it’s a task most people never achieve.

Unfortunately, getting the story down on the proverbial piece of paper is only half the battle. Your first draft will be crap—there’s no getting around it. And that’s okay. But it means your WIP requires a lot of editing, much re-reading, and a lot of dust collecting as it sits in a drawer for weeks to bake—you need to do this for a fresh editorial perspective.

If you’re doing the right thing by your work (and yourself as a writer), the time spent away from your completed draft is time you’ll spend researching. You’ll need to research basics like do I really capitalize that noun or not; what makes a verb an adverb; the oxford comma placement; and general narrative structure.

But most of all, you’ll want to scrutinize your writing faults.

THE EYES/BROWSMOUTH GESTURESFACIAL EXPRESSIONSTHE SKIN
He winkedHer jaw droppedHer expression dulledHer face flushed
Lines etched his browHis smile fadedHe scowledHe paled
Tears filled her eyesHis jaw clenchedShe cocked her headExcessive makeup
The lack of eye contactShe smiled half-heartedlyThe smile reached his eyesBeads of sweat formed on his face
He closed his eyes and sighedHe gave a Cheshire Cat grinHer puffy faceThe smile dimpled his skin

More common than not is the writer’s habit of conveying dull facial expressions for their characters. “He looked/she looked” isn’t satisfactory, I’m afraid. The odd raise of the eyebrow is okay, but it’s not telling me a lot about yourself other than you’re reading this with a slight pang of curiosity.

I want to read about scepticism, vindictiveness or anger, and have it used as a solid dialogue tag or descriptor for a larger scene. Show me the traits, their temperament, and their fears.

Make your characters human.

To catch and hold a reader’s attention, your characters need to experience the life you’ve placed them in. Show their embarrassment with the crimson colour of their skin. Did their face harden as a result? Did recognition dawn on their face as terror overtook their fleeting glance, while their side-kick’s face contorted and twisted in terror?

Or maybe their face simply went blank. [insert crickets chirping].

HAPPINESSHOSTILITYFEARSHAME
Broad smileVein throbbed in neckShaky smileBiting of lip
WhistlingSnarlingBlinking rapidlySwallowing hard
Sparkling eyesSideways glanceDarting glanceSweating
WinkingFlared nostrilsPale featuresGlancing away
LaughterSneeringTrembling featuresDownward gaze

Arthur C. Clarke, Philip K. Dick and Stephen King are masters of character expression (and great reads). Study the greats while you distance yourself from your draft. Get a fresh perspective for when you do your first line-by-line edit.

And remember, context is crucial for conveying expression; and writing is far from easy.

So, if you want your audience’s nose to flare with anticipation and not bore them with two-dimensional nonsense, then clench your jaw, nibble on your bottom lip and look heavenward as you contemplate the descriptors for your editing kick start.